SEO, stands for Search Engine Optimization, SEO is really a game to get your site up the ladder of the search engines so that you will be the first clicked on, and if you get clicked on then people will hopefully use your services.
Head to any dental meeting, it doesn’t really matter which one, ADA, CDA, Townie, Hinman, Greater New York, and many others and you will find several internet marketing companies selling their services. Most of these companies do a great job building websites, and figuring out where your brand new site will rank on various dental related searches. So if you do dental implants or cosmetic dentistry and a person searches for those terms, your site will do well on those searches.
SEO is dead! There are no tricks, optimizing your page for specific keywords is a worthless endeavor, because the search engines and the users of search engines are getting smarter and smarter. As dentists it’s easy to assume that when someone wants and new smile with Porcelain Veneers, they will search for Porcelain Veneers? The reality is that nobody knows what search terms they will use to hunt down information on porcelain veneers. The search engines are constantly looking for great content, they also want to find great information about porcelain veneers. So you may do porcelain veneers, but does your site have article after article about the advantages and disadvantages of porcelain veneers? Are your articles about porcelain veneers canned responses that are seen on thousands of sites around the globe? How will the search engines differentiate your content from others?
Content is king, SEO today is about constantly creating brand new content, writing articles, posting videos, creating podcasts, and twittering about what you do and what you love to do. This is something that an internet marketing company can’t do for you.
